Tuesday, February 9, 2010

Home Staging Is Key to Marketing Success for Award-Winning NYC Broker, Carol Halt

Congratulations to Carol Halt, Senior Vice President & Associate Broker at Barak Realty in New York, who was recently honored with top awards at her firm:


Carol has built her reputation for client trust and satisfaction through proven results, integrity, loyalty, market knowledge and unparalleled personalized service. She utilizes great communication and follow-up skills, sharp negotiating know-how, analytical ability and strict attention to detail to achieve the client’s wishes. Because of her desire to satisfy, Carol eases the process without sacrificing toughness or determination.

Carol truly understands the importance of professional home staging in the marketing of real estate in today’s competitive marketplace and has integrated home staging in her comprehensive marketing plan for each seller. She says,

You only get one chance to make a first impression” and “a picture speaks a thousand words”, both seem like just corny phrases but are critical to selling property in this type of market. The property needs to be prepared by a PROFESSIONAL STAGER to optimize and enhance the property’s appearance, making it appeal to the widest audience of buyers. Since most buyers begin their search on the web, the photographs need to show the property at its very best. I always include professional staging as part of my marketing plan when pitching for a listing; it’s critical and gives the property an edge over the competition. It results in a quicker sale at the very best price.” 

It is always such a pleasure to collaborate with savvy agents like Carol. At Ingenuity & Pizzazz, Inc., we always share the seller’s and agent’s goals of selling quickly for top dollar. Certified Staging Professionals are experts at handling staging challenges, always working with tight deadlines and limited budgets. Once we are on the team, the agent can focus their full attention on their areas of expertise – marketing and selling. It’s a win-win situation for everyone.

We transformed an Upper Westside property for Carol last year. As Carol says, “the examples shown are of before and after staging by Ingenuity & Pizzazz, Inc. . It would have been virtually impossible to sell this property in the original state. Buyers would focus on the all the clutter and personal items, a total distraction plus the space appears very small. After staging, it showed how large the space really is and the staged furnishings were neutral and not distracting.”

Carol Halt is an outstanding broker who always focuses on what is best for her clients. To learn more about Carol and her services, visit her website or contact her at carol@barakny.com

To learn more about Ingenuity & Pizzazz, Inc. and my services, please visit www.ingenuitypizzazz.com.. I am also very proud to a trainer for Certified Staging Professionals, the leading staging training company in North America. If you are interested in a career in professional home staging, we have CSP training classes scheduled across North America.

If you are a real estate agent who is interested in increasing your sales and commissions by incorporating home staging in your marketing plan, Certified Staging Professionals offers the one day CSP Elite Program for agents.

My upcoming 3-day, hands-on, Certified Staging Professionals classes are:

Ottawa – February 15-17
Philadelphia – March 8 – 10
New York – April 10 -12
Teaneck – May 3-5

Nairn Friemann, MBA
Certified Staging Professional & Trainer
Ingenuity & Pizzazz, Inc.

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Monday, February 1, 2010

Home Staging in New York City Spells Success

After a challenging year in New York, buyers are returning to the marketplace in search of the best values. Price, location and terms are still key factors in any sale, but never before have condition and presentation been so important.

Savvy real estate agents are collaborating with professional stagers to ensure their marketing efforts reap top financial rewards for their clients, their real estate companies and themselves. It is a fact that professionally staged properties sell faster and for more money than comps that are not staged. So the big question is, why aren’t all properties being professionally staged?

Too many agents and sellers are unwisely stuck in the mindset of staging as a cost or an expense, instead of truly understanding the amazing short-term investment opportunities of professional staging. For most sellers, their home is their most valuable asset and they should be determined to maximize the financial return on the sale of their property. As staging experts, we can help sellers and agents achieve their goals of selling for top dollar as quickly as possible.

Here are a few testimonials from some of my recent success stories:

“The Upper Westside property went on the market Sunday, January 10th for $1,595,000. On Tuesday January 19th an offer of $1,575,000 was accepted. Without your staging, we would probably have received closer to $1,400,000.”
                                                                                                                     D. Anderson, BHS

Thanks to Nairn Friemann we received a higher than expected offer for an estate-condition apartment at Imperial House. I recommend her for three reasons: a) she gave my customers very viable staging options
at several different price points; b) she delivered a terrific finished product in quick time; and c) her prices were as reasonable as she was flexible and cooperative.
                                                                                                                    J. Charnas, Fox Residential

Staging works for rentals too!

"Thanks so much Nairn. You are the best! The apartment rented in two weeks with a lot of interest.”
                                                                                                                   D. Dickinison, Fox Residential

For more information about my company Ingenuity & Pizzazz, Inc. and my services, please visit www.ingenuitypizzazz.com or contact me at nairn@ingenuitypizzazz.com

If you are interested in a career in home staging, I have also have upcoming Certified Staging Professionals training classes scheduled as follows:

Feb. 15-17 Ottawa
March 8 – 10 Philadelphia
April 10 – 12 New York

For more information about the training, visit www.csptraining.com or contact me at nairn@ingenuitypizzazz.com.

Nairn Friemann, MBA
Certified Staging Professional and Trainer
Ingenuity & Pizzazz, Inc.

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