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Sunday, January 2, 2011

Real Estate Guru Barbara Corcoran Recommends Home Staging to ALL Sellers in 2011


AOL Real Estate’s What Works NOW called upon real estate guru, Barbara Corcoran for her take on the 2011 market. She recommends JUST TWO critical strategies:

1. PRICING: Price “exactly to the bones” and what the property is worth. She says that on average it is taking 7 bids to get to an acceptable offer and if the price is too high, sellers won’t the bids.

2. HOME STAGING: Barbara Corcoran makes it clear and simple. This is a tough buyers’ market. Sellers are competing with their neighbors. To sell successfully in 2011, homes will have to look much better than the competing neighbors’ properties. She recommends making repairs and inexpensive upgrades and even renting furniture.

I would further recommend than when so much is at stake for home sellers, that they invest in hiring a Certified Staging Professional. For most sellers their homes are their most valuable financial asset. Research has proven that staged properties sell faster and for more money than comps that are not staged. Reduced selling prices and extended time on the market represent significant financial loss for sellers. In comparison, short-term investment in professional home staging will bring long-term financial gain. And when you consider the interest rates the banks are offering, there is probably no better short-term investment for sellers than professional home staging.

As president of Ingenuity & Pizzazz, Inc., I have staged well over $500 million of real estate. I know from years of experience, that never before have condition and presentation been as important to the sale of real estate as they are today.

And as a trainer for Certified Staging Professionals, I also know that our CSPs are stand-outs in the professional home staging industry. In such a tough market and with so much financial risk at stake, sellers need to bring in the home staging experts!

For more information about my services and CSP classes, visit www.ingenuitypizzazz.com and contact nairn@ingenuitypizzazz.com. For more information about Certified Staging Professionals, visit www.stagingtraining.com or contact 1-888-STAGING.

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