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Wednesday, February 2, 2011

Real Estate Authority, Barbara Corcoran, Advises Sellers to Hire a Home Stager and Never Sell a House without Furniture


Once again, Barbara Corcoran is advising sellers to hire a home stager! Watch her video segment on TODAYSHOW.COM http://today.msnbc.msn.com/id/3041440/vp/41351419/#41351419

Barbara explains to a home seller, who has been listed since last April, why you should never sell a house without furniture: the rooms will look smaller; buyers will think you are desperate; and you won’t get the right price.

She recommends hiring a home stager to “clean up” and use either existing furniture or rental furniture. Renting furniture at even $3,000 per month for up to 6 months, she explains, is SMARTER than trying to sell an empty house.

Instead of another discount to the list price, she says the agent will probably re-evaluate and maybe even increase the ask price once the staging has been completed!

As president of Ingenuity & Pizzazz, Inc., one of NYC’s leading home staging companies, I have seen the proof of this over and over again. One apartment we staged this year had been on the market vacant for 9 months without an offer. The carrying costs were $10,000 per month for a total loss of $90,000 to the sellers just on carrying costs, not to mention the emotional stress.The new agent insisted that the apartment needed to be staged. We staged the apartment with rental furnishings and accessories and it sold in 5 weeks over a holiday period!

In a extremely competitive market, where presentation and condition have never been more important, staging is an essential component of getting properties sold for full potential as quickly as possible. The COST of not staging is far greater and long lasting. Whereas the INVESTMENT in staging is the best short-term investment a home seller can make.

So as Barbara Corcoran and my savvy agents concur, home staging is clearly the SMARTER financial decision.

At Certified Staging Professionals, we offer the leading home staging training in North America and Australia. If you are interested in a career in this growing industry, please visit: www.stagingtraining.com and www.ingenuitypizzazz.com call 1-888-STAGING or contact me at 1-917-952-4669 or nairn@ingenuitypizzazz.com

I’m looking forward to my upcoming classes:

Montreal: Feb. 2-4; 3 Day
Purchase College, Purchase, NY: March 2-4; 3 Day
Brookdale College, Lincroft, NJ: March 14-17; 4 Day
New York, NY: ***NEW April 2-5; 5 Day

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