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Wednesday, June 29, 2011

Home Stagers, Do You Want to Grow Your Business and Increase Your Profitablity?

The key to success in the home staging business starts with your expertise in the consulting phase. Having talent and knowing what home sellers need to do is frankly, just not enough to guarantee business success. How you present yourself and your recommendations will determine your effectiveness. After all, it isn’t enough just to tell sellers what they should do, to be truly effective your recommendations should lead to implementation and a successful sale. This requires a set of skills that can be learned and honed with practice.

Increasing your consulting expertise will lead to committed business relationships with savvy real estate agents, who will truly appreciate the value you bring to their marketing team and who will bring you in on every new listing. As we all know, every listing benefits from some degree of staging. This will instantly increase your consulting income. As an effective consultant you will also have the opportunity to provide support to your sellers with additional project management and showcasing services as they implement your recommendations. In addition, on many of these jobs you will be able to increase your income by renting your staging inventory, which becomes income while you sleep. The bottom line is you will significantly increase your volume of consultations and exposure to potential full staging projects. Success breeds success, and increasing the volume of contacts with home sellers is the key.

As president of Ingenuity & Pizzazz, Inc. I have collaborated with agents and home sellers on the staging of over $600 million of real estate. I attribute much of my success to my consulting expertise and the business relationships I have with a core group of loyal agents – many of whom pay for my consultation as a value-added service for their clients. These agents know that I can deal with all sensitive issues in a professional manner and leave the “selling of staging” to me.
These consultations are often very challenging, as any home stager well knows. But as difficult as some issues may be, it is our responsibility to tell home sellers what they need to hear. We are not there to compliment or criticize their decorating – our objectives should be totally focused on helping them sell their most valuable asset for as much money as possible as quickly as possible.
Over my many years in this business, I have developed a signature system for “Mastering the Art of Difficult Conversations with Home Sellers.” Successful communication is an art but it is one that can be learned and practiced and perfected.

As a senior instructor for Certified Staging Professionals, the leading home staging training program, I am now able to share my signature-system with other home stagers in my new continuing ed monthly webinar. I am also developing a workshop that will include one-on-one coaching.

Just a few testimonials:

“Another outstanding webinar from Nairn! I’m happy to have had another opportunity to learn from her breadth of knowledge and experience. I had to look back at my receipt to see if I really only pay $49 dollars for this webinar because what I got in return was a steal. Every single slide was packed with invaluable advice, and I came away with a whole new perspective and awareness of how I should conduct my consultations going forward. I might sign up for it again in a few months to make sure I’m on track.”
Susi Pereira, Well Dressed Home

“I thoroughly enjoyed your Webinar just now. It was motivating and very easy to follow. I was able to take down excellent notes. These are wonderful guidelines which I will review frequently.You are an excellent speaker and know why you were an award winning professor at Concordia. Signing up for your Webinar was well worth my INVESTMENT……Many thanks.”
Jane Chisholm, JC Creations Inc.

“Great webinar! Very informative. I would refer anyone.”
Melody Eeuwes, Signature Design

Summer is a great time to invest in additional training. In this slow recovering economy, there will be increased business opportunity for effective and successful home stagers. Experts like Barbara Corcoran and AOL Money are advising sellers to hire a home stager to Sell Faster in a Tough Market. Will you be ready to capitalize on this market opportunity and increase your sales and profitability?
For more information, go to http://www.stagingtraining.com/class_dates.php?program_type=27 or contact nairn@ingenuitypizzazz.com.

And check out the other great continuing ed opportunities Certified Staging Professionals has to offer!

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